Rebecca Anne Proctor is a writer for Canvas Magazine. She writes: "Highly animated with exaggerated expressions, the subjects of Zad’s work are drawn largely from Persian literature, folklore and miniatures presenting at once a fusion of reality and the subconscious. Zad guides us into a serendipitous encounter with our own reality; things may look one way on the surface, when in actual fact the human motifs, thoughts and feelings are much different. The artist thus leaves visual clues within his oeuvre in order for us to decipher the meaning for ourselves."